How and Why People Use Search Engines

using search enginesSearch engines, such as Google Yahoo or Bing are the number one ways which people sift through the wealth of information available on the Internet.

No matter what they’re looking for, most people will first turn to a site like Google, Yahoo or Bing.  This is an important thing to keep in mind when looking for ways to increase traffic to your website.

Optimizing your business website to rank well within search engine results is one of the most important factors in marketing a website.

In order to do this effectively, however, you have to gain an understanding of how and why people use search engines.

Why Do People Search for Information?

The internet is full of tons of useful information.  It is also the number one way that people find out about new products, services or even just new websites.  If you want to create a popular and successful website then you need to learn how to effectively harness the power of search engines.  The first thing you should do is understand why someone uses a search engine.

As its name implies, people use these services to search for all sorts of information on the web. Here are some examples:

  • They may be looking for an answer to a question or the solution to a problem.
  • They may be looking for a specific product or service.
  • They may be trying to find a real world, brick and mortar business (possibly your business).

It’s important to consider why someone would be searching for your website and what it has to offer.

How Do People Search for Information on the Web?

The next thing to consider is how people will search for information.  Most people won’t go to a site like Google and search for a complete sentence.  More often than not, people will search for a specific word or phrase.  These are called keywords and search terms and will determine which websites pop up in the search results.  It’s also important to realize that most people will not go past the first page of search results, despite the fact that there may be thousands, or even millions, of results.  If you want to start gaining traffic from search engines then you need to get your website into the first few results.

How Do Search Engines Work?

In order to do this, you need to understand how search engines work.  Things have changed a lot over the past decade or so and it has made it somewhat harder to really target certain keywords.  In years past, a search engine may have returned the websites which mentioned these keywords the most.  This, however, resulted in people stuffing their websites with keywords and very little relevant information.

Recent updates to Google and other major search engines have changed this.  The most important thing you can do is place yourself in the user’s shoes and look at your website from their point of view.  Try to consider ways of optimizing your site which will allow users to find it based on how they use a search engine.

What is the Benefit of Search Engines to my Business?

Search engines are the main way which people find information on the web.  Making sure that your business website lands within the first few search results can be a great way to increase traffic numbers.  To do this, however, you must learn how search engines work and how people use them.

Remember that people will search for information in a certain way, so it is important for you to try to design the content and information on your site with this in mind.  Following effective SEO practices will enable you to create a site which is both popular and very profitable.

What Is SEO?

What Is Search Engine Optimization?

How to use SEO Keywords Effectively in Your Website

Handy SEO Checklist to Make Your Website Search Engine Friendly

 

Video About Search Engines and SEO

 

Image credit: http://www.flickr.com/photos/danardvincente/2512148775/