Title Tag Tips – Best Practices for Using HTML Title Tags

The title tag is one of your most important elements of your site. In fact, I firmly believe that this is the most important part of any web page next to the content on the page.

Make sure Your Page Titles are Descriptive

If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your site is about. Also, they should be written in such a way that they entice a searcher to click through to the web page.

This will then allow people to scan through the search results they get, and are able to quickly determine if your document contains what they are actually looking for. Also, keep in mind that the page title is also what is used in order to link to your site from the results provided by the search engines (see below).

Image of Search Engine Results

Include keywords in your Page Titles

Unfortunately, a lot of people will use their company or site name in the page titles only. Here is a tip for you… People who do not know you, don’t search for your name or brand, they search for:

  • Products
  • Services
  • Solutions to their problems

So it is important that you include the appropriate keywords in your title, because that’s usually the way people carry out searches on the Internet. I am not opposed to you including company or brand, but they should be placed at the end of the title (if there is room) after your primary (maybe the secondary) keywords have been used.

How to Properly Use Title Tags

As mentioned earlier, title tags are by far the most important HTML element. Setting this element right will go a long way to improving your website rankings. It is important that you make sure the page’s search term (keyword phrase) is contained within this tag.

So place it as near to the front as possible while ensuring that the title reads well. In fact, I suggest placing the search term up front and then follow it with a “pipe” character “|” and then your second search term.

I cannot stress enough that you need to make each page title tag different from the title tags on your site’s other pages. Below is the proper syntax for the title tag:

<title>Primary Search Phrase | Secondary Search Phrase | Brand or Site Name</title>

If you look behind the scenes of your web pages, this can be done by right clicking in the middle of most browser and selecting “View Page Source”. You also want this tag as high up on the web page as possible.

Note: Keep your titles to no more than 55-60 characters including spaces, with 57 characters being the sweet spot for Google.  This will ensure that the title is not truncated by most search engines.

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